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Business seminar has Fringe benefits


A MAJOR arts festival is perhaps the last place you would expect to find a business seminar.

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But Justin Wilden thinks it provides the perfect breeding ground for creative entrepreneurs looking to launch their own start-up companies.

Wilden will bring his Maverick event to this month’s Adelaide Fringe in a bid to revolutionise the standard business-tech conference template.

Maverick is the first event of its kind,” Wilden said.

“People will be exposed to a diverse group of panelists sharing their experiences on how to build a social enterprise company, how to run your own small business, and how to build your own online retail store.”

The Adelaide Fringe is the largest arts festival in the southern hemisphere and runs from February 12 – March 14.

Wilden has been involved with the digital industry for more than 20 years having created multiple start-ups including online platforms and

He is also an advisor to the Adelaide Fringe and wanted to introduce a business event within the heart of the festival’s cultural landscape that was more generally associated with comedians, acrobats and musicians.

“I have always been interested in entrepreneurs and the expansion of start-ups … I wanted to know what drove them and how they managed to achieve success,” Wilden said.

“Maverick is a platform for people to have that conversation on a bigger scale, with a chance to speak directly with the people who’ve made it.” will speak at Maverick

The event is about giving participants an opportunity to expand their network and become a part of a new breed of business community.

The Maverick panelists include Vinomofo CEO Andre Eikmeier, Australian Fashion Labels founders Dean and Melanie Flintoft, and the 2015 Telstra SA Business Women’s StartUp Award Winner Sarah Bartholomeusz from

“I am flattered to have been considered a ‘Maverick’ and I am very excited to be speaking at the event,” Bartholomeusz said.

This is a Creative Commons story from The Lead South Australia, a news service providing stories about innovation in South Australia. Please feel free to use the story in any form of media. The story sources are linked in with the copy and all contacts are willing to talk further about the story. Copied to Clipboard

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