About The Lead
What it is
The Lead South Australia is a news service telling the story of South Australia to a global and national audience to encourage investment, business, tourism and knowledge in and about the State. The journalism is funded by seeking out corporations and organisations with an economic stake in South Australia. Stories are determined by their journalistic merit and The Lead South Australia follows a strict Editorial Charter.
Who’s behind the project
The Lead South Australia is led by editor Jim Plouffe, an experienced media executive with global contacts. The Lead South Australia has a staff of journalists and employs expert freelancers to cover South Australia. The concept was developed by South Australian publisher Solstice Media.
How it works
The Lead South Australia concentrates on telling stories about South Australia’s major industries and exports as well as regional news.
These stories are offered as Creative Commons to all media, institutions and organisations interested in the specific industries. They are free of charge and can be used in any form. Typical story packages include but are not limited to words, images, video and links. We offer an easy “Republish” button on the left-hand side of each story.
All stories are linked back to the primary sources of the story and offer contacts to aid journalists, editors and producers to fact check the stories or contact the sources for more information or different angles and news hooks.
If you would like our team of professionals journalists, photographers and producers to create specific content for your publication, please contact us at
The Lead South Australia
+61 8 8224 1655
To keep up-to-date on what is happening in South Australia, follow us on social media.
Solstice Media acknowledges the Traditional Owners of country throughout South Australia and recognises their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.