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Social media inspired learning platform targets industry success


AN EDUTECH startup is changing the way online portals operate by adding a social aspect to learning.

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Opentute was developed by husband and wife team Travis Clapp and Katya Komarova in South Australia.

Similar to workplace social media platform Slack, Opentute is primarily a B2B mobile-first service where content is created in-program and is easily accessed by members of each group.

Material is made available in a newsfeed format and instant messaging options allow users to communicate with course-creators and other members.

Opentute is enrolled in Slingshot’s HR-Tech Accelerator in Sydney and will demonstrate its technology next month in front of potential investors and partners.

CEO Travis Clapp said self-paced learning was often alienating and users are looking for more immersive and interactive solutions to better engage online. “What Facebook does for socialising and Linkedin does for corporate connections we do for learning but in a branded way,” he said.

“As much as we are for the learner, Opentute also crosses over into customer engagement to not only enable push and pull learning but peer learning in a collaborative loop. This becomes beneficial to the client as well as the user.”

Opentute can be used in a range of industries from retail to corporate and has a list of clients that include Wine Industry Suppliers Australia (WISA), Firma Group, the University of Adelaide and WHO Collaborating Centre on the ASSIST Portal.

WISA is the peak body representing the national grape and wine supply chain and aims to improve the competitiveness and capability of Australian Wine producers.

Using Opentute, it is able to provide its members with useful information on how to continue to build a business through videos, tutorials and short posts.

It also allows wine enthusiasts to engage with industry, build connections and learn from some of the world’s leading wine companies.

WISA CEO Matthew Moate said Opentute helped the organisation broaden its reach and increase the effectiveness of its communication with the Australian grape and wine industry.

“As a peak national body, this is a user friendly tool that allows us to offer greater value to our members and the wider industry to better connect, communicate and learn,” he said.

According to Markets and Markets, the combined value of the learning management and enterprise collaboration industries is valued at more than US$30 billion and is set to grow to about $65 billion by 2021.

Opentute COO Katya Komarova said the platform allowed industry bodies to build communities within the sector by increasing customer engagement opportunities.

“You’re not using Google to figure out how to begin investing in the wine business for example, you are getting good information from the experts,” she said.

“We continue to see interest and demand in our product and people are recognising how it fits into a lot of different industries.”

Komarova and Clapp moved to South Australia’s capital Adelaide from Sydney because of its startup success and high liveability ratings.

“The local industry has been so helpful in welcoming me and my businesses – we have had great support from the South Australian Government,” Komarova said.

“It’s quite an easy place to live with everything so close, the cafes, beaches and wineries.

“And there are so many examples of successful businesses, I am not sure if I would have managed to grow my brand as easy if I had stayed in Sydney.”

Opentute is now looking to expand internationally into South East Asia.

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