The campaign aims to encourage South Australians to holiday in their own state, this time showcasing the Fleurieu Peninsula’s landscapes, experiences and close proximity to the city of Adelaide.
It follows other successful South Australian commercials including 'Barossa. Be Consumed', which was awarded the Commercial Tourism Award at Tourfilm Riga in Latvia, on 29 April, 2014.
Minister for Tourism, Leon Bignell, has stated that Barossa operators have reported a boost in visitors numbers since the campaign was launched in June last year. Figures show an 11 percent increase in domestic visitors to the Barossa in 2013 compared to 2012.
The Barossa campaign also won the Grand Prix award at the Cannes Corporate Media and TV Awards last year.
Cinemas and television stations have begun to air the new Fleurieu advertisement, which is being shown in three formats. A 60 second version follows a young couple and a young family exploring the Peninsula, while two 30 second commercials split the experiences of the two.
Local band The Honey Pies provides the backing track ‘Nietzche’ to the commercial, which focuses on a ‘spur of the moment’ holiday.
Featured in the commercial are experiences including the Big Duck Boat Tour, Red Art class, the horse drawn tram at Granite Island, The Whale Tail fountain in Victor Harbor, The Smiling Samoyed Brewery, Port Wilunga Jetty, Angoves Winery, The Flying Fish Café and the Middleton Beach Huts.
Minister Bignell says the campaign will remind South Australians of the easy holiday opportunities not far from home.
“This is a brilliant time to be on cinema screens, it is the last week of school holidays and the extended ANZAC weekend and the slots picked are of movies in the Box Office Top 10 which will ensure great exposure,” Mr Bignell said.
South Australian Tourism Commission
“Best Backyard” Campaign
The Fleurieu Peninsula
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