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Australian wine Ambassador Bill Hardy awarded Legend of the Vine

Primary Industries

THE global Brand Ambassador for Hardys Wine, Bill Hardy, was awarded the 2015 South Australian Legend of the Vine by Wine Communicators of Australia today.

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The fifth-generation winemaker received the award in front of an audience of 350 industry peers and corporate guests at the WCA Royal Adelaide Wine Show Awards Lunch, at the Adelaide Showgrounds in South Australia.

The ‘Legend of the Vine’ recognises an individual who has made an outstanding and lasting contribution to the Australian wine industry and who has added their own unique voice to the story of Australian wine.

“In his 43 years with Hardys, and now Accolade Wines, Bill has been unwavering in his commitment to sharing and engaging consumers around the world with his family’s 163-year-old story,” WCA Chair Angus Barnes said.

“Today he travels the world – from the Caribbean to Lords Cricket Ground – combining his passion for science, environment, history and the simple pleasure of enjoying good wine. He is a great ambassador for Hardys, and for the entire Australian industry.”

In recent years, Bill has also been a member of the Australian Wine Industry Technical Advisory Committee, Australian Delegate to the Oenology Commission of the International Organisation of Vine and Wine and Chairman of Wetland Care Australia.

As a Legend of the Vine, he joins a prestigious list that includes WCA Patron James Halliday, Rob Hirst, Patrick Iland, David Lowe, Phil Laffer, Chris Anstee and Lyndey Milan. He also becomes a life member of WCA.

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