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Innovative peg company launches laundry basket campaign


The South Australian company that revolutionized the clothes peg has launched a crowdfunding campaign to add another product to its range.

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HEGS Australia has had global success with its Hegs Pegs (pegs with hooks), which it has been selling since 2014 and rose to prominence after an appearance on Shark Tank in Australia in 2015.

The company, based in Adelaide, South Australia, is now planning to raise $100,000 through Kickstarter to launch the POPPi laundry basket. The basket is aimed to make washing easier for people prone to back and neck pain.

The POPPi design features a laundry basket on a trolley offering adjustable heights. The honeycomb basket is removable and collapsible, while the trolley is made from lightweight yet durable rust-proof aluminium and sits on castor wheels making it easy to move.

It can hold 46 litres of wet washing and be adjusted from 427mm to 900mm in height.

HEGS inventor Scott Boocock said lifting a heavy laundry basket and the bending and twisting associated with hanging clothes on the line were among common triggers for back and neck pain but the POPPi design kept such movements to a minimum.

“POPPi is the next exciting step for our company and I’m thrilled to be able to give people the chance to share in our success through the Kickstarter campaign,” he said.

Hegs Pegs are sold around Australia and exported to 12 countries including the United States and the United Kingdom.

The crowdfunding campaign aims to raise AU$105,000 by April 4. Pledges of $99 or more will receive a POPPi basket with bonus Hegs Pegs. If launched, the POPPi baskets will retail for AU$149.

This is a Creative Commons story from The Lead South Australia, a news service providing stories about innovation in South Australia. Please feel free to use the story in any form of media. The story sources are linked in with the copy and all contacts are willing to talk further about the story. Copied to Clipboard

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