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HEGS clothes pegs expands into China


AN innovative yet simple clothespin is being shipped to China for the first time following a string of global export wins.

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South Australian company HEGS Australia has enjoyed a meteoric since its founder and CEO Scott Boocock came up with the innovation – putting a hook on each end of a clothespin – came when he was trying to hang up his wife's black dress on a sunny day.

The company, based in the Tonsley Innovation precinct the South Australian capital Adelaide, now exports to 18 countries including the United States, Canada, Singapore, New Zealand and the United States.

It will send its first shipment of 873,600 HEGS pegs to China in the coming days.

The company will double its capacity to 160,000 HEGS per day this month in a bid to keep up with demand.

The HEG was originally manufactured in China, but in the interests of quality control and helping local industry, the process now entirely takes place in South Australia.

The innovative household product was thrust in to the spotlight after winning a Good Design Award in 2014, featuring on Australian television program Shark Tank in March 2015 and being named one of the top 10 products at a 2015 Housewares Show in Chicago. 

Boocock said presenting his HEGS Clothes pegs on Shark Tank was a “game changer”.

“The business has grown beyond all expectations, and the HEGS Clothes pegs’ extraordinary journey continues across the globe,” he said. 

Boocock’s follow-up appearance on Shark Tank airs on Australian television this week. 

HEGS will launch a new product – an ecodry portable clothesline – in the coming months. It says the new Australian made product is ideal for the elderly, apartment living or those looking for a clothesline that is easy to move around the house.

This is a Creative Commons story from The Lead South Australia, a news service providing stories about innovation in South Australia. Please feel free to use the story in any form of media. The story sources are linked in with the copy and all contacts are willing to talk further about the story. Copied to Clipboard

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