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Regional magazine shows double-digit growth


South Australian lifestyle magazine SALIFE has bucked the downward trend in publishing with a 15 per cent lift in retail sales over the course of 2020 – with the highest monthly sales in four years.

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This week, the publication launched its first issue for 2021 with a fresh new look, the first time SALIFE has been redesigned since it was acquired by Solstice Media two and a half years ago from publisher, Canongate, who founded the magazine in 2003.

The redesign, conducted by Adelaide graphic design specialists Design People, took a total of 12 months to complete behind the scenes.

New features include a clean, spacious aesthetic to showcase the brand’s trademark feature photography, an engaging new font library and a new navigation system that makes the magazine even more accessible than before.

“The increase in sales in 2020 is testament to our commitment to quality journalism, local storytelling and exceptional photography. SALIFE has always been full of local South Australian stories and information, and COVID-19 has refocused people on their own back yard,” said SALIFE Editor, Penny Yap.

“For this reason, demand for what we offer has increased and more outlets want to stock SALIFE. In addition to our strong relationships with newsagents and independent supermarkets, last year Woolworths signed an agreement to distribute SALIFE in 28 supermarkets throughout South Australia.

“SALIFE remains our state’s only monthly glossy magazine, bringing readers the absolute best of Adelaide and South Australia.”

SALIFE February 2021 The Health & Wellness Issue will be on sale from Thursday, February 4, in newsagents, independent supermarkets and selected Woolworths stores.

This is a Creative Commons story from The Lead South Australia, a news service providing stories about innovation in South Australia. Please feel free to use the story in any form of media. The story sources are linked in with the copy and all contacts are willing to talk further about the story. Copied to Clipboard

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