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Knowing your market key to crowdfunding success


A Kickstarter campaign has already raised $25,000 to fund the creation of a desktop moss sanctuary.

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Enclosed in an acrylic mossarium – which comes in sizes ranging from 8.7cm high to 14cm high – the ‘Sanctuary’ is touted as a great option for those wanting to grow something green but don’t have the desire or the time to care for a plant.

South Australian creator Lesley Williams said every space can benefit from a “touch of greenery.’’

“If you don’t have the time to care for a plant but want to liven up your table top then Sanctuary is a great option,’’ she said.

“It can be placed on a person’s work desk, in a bathroom or toilet or just anywhere people would like a bit of living greenery.’’

Williams said the idea came from her background in furniture design where she often heard people wanting to have greenery indoors.

“I thought I could design a vessel that would allow people to attach a bit of the outdoors inside,’’ she said.

“I started working on the idea 12 months ago but I was a unsure if people would want something like this. But people kept telling me they loved the idea and it would be something they would buy, so I went ahead.

“I experimented with the design using a 3D printer before coming up with final version.’’

The project needs to raise $30,000 before production can begin where all manufacturing will be done by Arkidelo in South Australia.

A previous project she worked on, a bike light called Indiglo 5, surpassed its funding target and is shipped across the world

The sanctuary doesn’t come with moss – you have to source your own.

“Finding your own moss couldn’t be much simpler – it grows just about anywhere,’’ she said. “It is also one of the attractions of the mossarium. Going outside and finding your own.

“It is a great excuse to get outside and go exploring. Once you have found your bit of moss you simply place in the vessel, add a bit of water, put the lid on and it practically looks after itself.

“One of the great things about finding your own moss is you don’t know what else may grow. People might get a pleasant surprise of a little flower or a mushroom that will also sprout.

“Of course you can also just clean the moss so nothing else will grow.’’

She said the Sanctuary was self-sustaining and came with a pair of tweezers, a microfibre cloth to keep the acrylic clean and a template to keep the moss trimmed.

“The Sanctuary has a window at the base that allows airflow which you can adjust to suit the changing seasons or its environment,’’ Williams said.

“The tear drop shape of the lid gathers condensation and funnels droplets to form a raindrop at the tip of its stalactite providing the sanctuary with its own water cycle. The water drops onto the foliage of the moss, just like in nature, as moss absorbs water through its leaves not its roots like most other flora.’’

“There is space for water reservoir under the substrate which provides extra water storage, the Sanctuary normally only needs watering periodically, depending on its location.’’

“For moss to flourish indoors it is best the vessel remains mostly sealed as moss needs lots of moisture to grow and air conditioning and other factors can quickly take effect,” she said.


Lesley WilliamsPh: +61 408 834 439Email: hello@botanica.boutiqueWeb:

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