Furniture Collection at DENFAIR in Melbourne.
The Adelaide based JamFactory enlisted the help of some of Australia’s most respected designers following the success of its homewares collection, which launched in 2013.
The new collection offers furniture and lighting developed under the creative direction of one of Australia’s leading designers and current head of JamFactory’s Furniture Studio, Jon Goulder.
Celebrated designers Adam Goodrum, Henry Wilson and South Australian duo Daniel Emma – who, like Goulder are all previous winners of the Bombay Sapphire Design Discovery Award – along with the head of JamFactory’s Glass Studio Karen Cunningham have also been enlisted for the introductory collection.
The emerging designers featured are Rhys Cooper and Daniel Tucker, both of whom have flourished under Goulder’s mentorship.
The collection is primarily aimed at the commercial specifier market but will also be retailed due to its strong residential potential. The high-quality collection is being produced through a network of South Australian manufacturers and skilled artisans.
JamFactory is renowned as a training centre for emerging commercial artists across the four pillars of glass, ceramics, metal and furniture.
Goulder said the collection would create opportunities for training associates from pitching new designs for consideration through to hands-on involvement in design development, prototyping and presenting works to market.
JamFactory CEO Brian Parkes said the furniture collection would follow the model used to establish the product range in 2013.
“Like the product collection it’s about generating new streams of revenue that allow us to increase resources in the studios, buy new equipment – all the things we haven’t been able to do for a long time – which helps us attract better people,” Parkes said.
“In a South Australian context we’re also brokering partnerships with manufacturers, creating new markets and new employment at a time when it’s fairly critical for the local economy.”
DENFAIR is Australia's most exclusive design trade event attracting interior designers, architects, specifiers from Australia and the globe. It is being held in Melbourne from June 2-4.Jump to next article