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Australian Fashion Labels opens LA store


AN Aussie fashion house with a strong online following will officially open a bricks and mortar store in downtown Los Angeles this weekend.

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Known for high quality fashion items under $200, BNKR Online is a destination for those who want the look without the expensive price tag.

Adelaide-based Australian Fashion Labels was founded in 2007 by husband and wife team Dean and Melanie Flintoft. Its labels include C/MEO Collective, Finders Keepers, Keepsake, TY-LR, Jaggar and The Fifth.

The Flintofts launched BNKR Online in 2011, which now has a customer database of 150,000 subscribers.

The rapid success of BNKR Online led to the opening of the flagship BNKR Retail store in the South Australian capital, Adelaide, in 2014, providing shoppers with a one-stop destination for face-to-face fashion advice.

Co-owner Melanie Flintoft said increasing online sales in the US was confirmation that Australian Fashion Labels’ first international bricks and mortar store would succeed in LA.

“Currently our US BNKR online sales are seeing incredible growth. Figures are increasing by 30 per cent every month,” Melanie said.

“We know that the LA market loves our product and we are excited to offer them within our retail store.”

Each of the labels sold by BNKR service a different style in the same young demographic.

Melanie said the LA store would continue the model of assisting with styling, sizing and helping shoppers with outfit inspiration.

“This LA store is truly incredible and we are able to give the customer the full experience from the minute they walk in,” she said.

“We’ve already received huge interest from LA locals. Our amazing network of bloggers and influencers cannot wait to have an Australian shopping destination at their fingertips.

“It’s a huge novelty for LA to have access to the leading Australian brands all in one place.”

The LA store is in a historic building on the corner of Broadway and 9th Street and is steps away from other fashion leaders Acne and ALC.

A Grand Opening event has been planned for Saturday, May 7. 

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