Representatives from the Adelaide Festival, Adelaide Fringe and Festivals Adelaide each signed official agreements with their Edinburgh counterparts to set joint goals for artistic, business and community collaboration over the next three years.
Rachel Healy, Co-Artistic Director of the Adelaide Festival, said the agreement between the Adelaide Festival and the Edinburgh International Festival was a watershed for both organisations.
“It is thrilling to contemplate a shared future which involves creative collaborations, commissions, and artistic exchange; opportunities to share market insights and new audience and business initiatives; and celebrating the commitment of audiences in both cities to a rich and diverse cultural life,” she said.
An immediate result of the agreement is the United Kingdom’s largest ticketing company, Red61, opening in Adelaide.
According to South Australian Arts Minister Jack Snelling, the new $350,000 digital platform will be South Australian owned and will put Adelaide Fringe at the forefront of digital technology in the international festivals industry by streamlining and integrating the way all groups connect with the Fringe.
“This platform will also provide a sophisticated matchmaking for interstate and international buyers looking to purchase new work and improve media and PR interaction with the artists and events and increase access to the Fringe by educators and students of all ages,” Snelling said.
Festivals Adelaide, the industry alliance that represents the top 10 arts festivals in South Australia, used the occasion to announce that Adelaide will host a meeting of the International Festival Cities Network in March 2017.
City representatives from Edinburgh, Barcelona, Krakow, Montreal and Berlin will gather in Adelaide to share ideas, knowledge and experience from a global perspective.
March is traditionally considered festival season in Adelaide but the city hosts events throughout the year, including the South Australian Living Artists Festival and the Adelaide Guitar Festival in August, and the upcoming OzAsia Festival in September.Jump to next article