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South Australia attracts record numbers of international visitors

Tourism

STATISTICS released by the Australian Federal government reveal that South Australia attracted 381,000 international visitors from March 2013 to March 2014, a 7.8 per cent increase on the year before.

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It’s also above the national growth rate of 6.3 per cent, due in part, says Tourism Minister Leon Bignell, to new international flights coming direct to Adelaide, the state capital.

“Strong visitor growth continues across Australia, and it’s great to see we are holding our share of the market. The number of visitors to South Australia from Malaysia was up a massive 68 per cent, which reflects the start of direct Air Asia X flights from Kuala Lumpur to Adelaide last October,” Bignell said.

“Our key market – the UK – was up 27.5 per cent, the number of visitors from China jumped 10.8 per cent, and a strong increase in the number of Canadians coming to South Australia saw our North American market rise by 7.9 per cent.”

South Australia also claimed the largest growth in international expenditure of all states, up by 8.7 per cent compared to the national average of 3.4 per cent.

The number of New Zealanders visiting south Australia is on the rise too, growing three per cent to more than 42,000 visitors per year.

“This is an excellent result for the local tourism industry, because it shows the type of visitors we’re attracting are high-yielding and injecting dollars in to our state’s economy,” said Bignell.

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