A STRONG 2016 vintage, a low Aussie dollar and thriving trading partners has the Australian wine industry well placed to increase its share of global markets.
The Australian wine sector recorded increases in volume and average purchase price of winegrapes this year, according to the Vintage Report 2016 released today in Adelaide by Wine Australia, the Winemakers’ Federation of Australia and Wine Grape Growers Australia.
In what is widely regarded as a top quality vintage, this year there was an increase of 6 per cent in the national crush to an estimated 1.81 million tonnes, led by South Australia.
The report also shows the average price paid for wine grapes grew by 14 per cent to $526 per tonne across Australia, the highest average price since 2009.
Wine Australia Chief Executive Officer Andreas Clark told the 16th Australian Wine Industry Technical Conference & Trade Exhibition in Adelaide, South Australia, that global sales of Australian wine was also on the rise thanks to a surge in bottle exports.
“Numbers for June 2016 released this month showed strong growth of 11 per cent to 2.11 billion in the 12 months to June. The average value of those exports grew by 11 per cent to $2.89 a litre, which is the highest level since February 2010,” he said.
“Average values of bottled wine exports increased by 9 per cent to $5.35 per litre, which is the highest level since October 2003. There’s a very strong story coming through there.”
The United States is Australia’s biggest export market ahead of the United Kingdom and China but uncertainty following the Brexit vote and the ongoing appetite for Australian wine in Asia has China set to become the biggest importer of wine from Down Under in the long term.
In the short-term, however, strong growth in the premium wine market in the United States on the back of a resurgent economy and relatively low Aussie dollar is seen as an immediate opportunity for Australian exporters.
Australian wine is number one by volume and second to Italy by value of wine imported into the United States. But it is the strong growth in the $10 plus category that is showing the greatest potential.
“We think the US is the largest prize on offer at the moment,” Clark said.
“We need to bring exporters and more quality producers back in to that market.
“China is continuing to show very strong growth. Education is our major platform there. We just need to continue to amplify our premium message into China.”
South Australia continued to be the nation’s biggest contributor to the wine industry, boosting its volume to reach 51 per cent of the total 2016 crush.
Premium Shiraz in the top graded categories of more than $1500 per tonne rose to 13 per cent of the variety’s total crush and the national average price per tonne for Shiraz increased by 14 per cent.
Similarly, premium Cabernet Sauvignon in the top categories grew to 9 per cent of the variety’s crush and its national average price increased by 17 per cent.
Overall, the average price paid for red winegrapes increased 13 per cent to $651 per tonne and white winegrapes grew 12 per cent to $398.
Winemakers’ Federation of Australia Acting CEO Tony Battaglene said there had been uniform strong praise about the quality of wine from the 2016 vintage.
“There’s certainly very positive signs,” he told the AWIT Conference in the South Australian capital.
“We do have cautious optimism about the future, certainly the 2016 vintage data and the related macro-economic export data suggest a positive trend but it’s clearly very, very important that we continue the industry investment in growing our export markets.
“It’s quite clear that we need to remain proactive as a sector to continue to grow this demand and to build upon the steps we’ve made, particularly in the key markets of the United States and China.”
The four-day Australian Wine Industry Technical Conference has been held every third year since 1970 by the Australian Wine Research Institute (AWRI).
According to the International Organization of Vine and Wine, Australia was the world’s seventh largest wine producing nation in 2015. Italy, France and Spain topped the list.
More than 200 cellar doors are within an hour’s drive of the city centre of Adelaide.