About The Lead
What it is
The Lead South Australia is a unique news service telling the story of South Australia to a global and national audience to encourage investment, business, tourism and knowledge in and about the State. Stories are determined by their journalistic merit and The Lead South Australia follows a strict Editorial Charter.
Who’s behind the project
The Lead South Australia is led by editor Jim Plouffe, an experienced media executive with global contacts. The Lead South Australia has a staff of journalists and employs expert freelancers to cover the economic sectors important to South Australia. The concept was developed by South Australian publisher Solstice Media.
How it works
The Lead South Australia concentrates on telling stories about South Australia’s major industries and exports, which include the Creative Industries, Defence, Space Industries, Energy and Minerals, Food and Agribusiness, Health and Medical Industries, Hi-Tech, International Education and Tourism.
These stories are offered as Creative Commons to all media, institutions and organisations interested in the specific industries. They are free of charge and can be used in any form. Typical story packages include but are not limited to words, images, video and links. We offer an easy “Republish” button on the left-hand side of each story.
All stories are linked back to the primary sources of the story and offer contacts to aid journalists, editors and producers to fact check the stories or contact the sources for more information or different angles and news hooks.
If you would like our team of professionals journalists, photographers and producers to create specific content for your publication, please contact us at
The Lead South Australia
+61 8 8224 1655
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